Data Analysis Resource Assistant aka the DARA Bot was created to showcase Facebook Gaming’s creator support. I was able to head the art direction by providing concept art, detailed description for unit, action script for animation and storyboarding in partnership with the talented agency, SWARD.

After initial kickoff with stakeholders, we wanted to come up with a new marketing campaign that would highlight some of the features Facebook Gaming could provide to our streamers.

Level up programs and rewards, exclusive virtual gifts and perks, video on demand, in stream ad revenue and customized support. Sharing your content across all Meta platform (Facebook, Reels, Instagram) with ease.