Adobe Express Template
Type: Art Direction. Template, Branding Identity, Cross-Team Management
Font
Typography plays a crucial role in establishing a clean, cohesive design system, which is why I selected Outfit as the primary font for Pixio’s branding. As a modern sans-serif typeface, Outfit offers a sleek and contemporary aesthetic that aligns perfectly with Pixio’s focus on performance and innovation. Its versatility and readability across both digital and print platforms made it an ideal choice for maintaining consistency throughout all assets, from marketing materials to product packaging. By integrating Outfit into the brand guidelines, we ensured a unified visual identity that not only reflected the brand’s modern ethos but also enhanced the overall user experience with clear and professional typography.
Brand Consistency
Brand consistency and flexibility were paramount to Pixio’s success, particularly when collaborating across multiple teams such as Marketing, Operations, and Product Development. By establishing a cohesive visual identity and templatized workflows, we ensured that every team could easily align with the brand’s aesthetic and messaging.
This consistency reinforced Pixio’s professionalism and reliability in the eyes of consumers, while the flexible systems allowed teams to adapt assets efficiently to meet varying needs and timelines. The result was a streamlined, unified approach that empowered Pixio to deliver impactful campaigns and product launches, strengthening its presence in the competitive gaming industry.
As Creative Manager at Pixio Gaming, I had the opportunity to build the design team from the ground up. To streamline processes, I collaborated with Marketing and Operations teams to synchronize workflows and improve efficiency. I introduced a templatized design structure that leveraged Adobe Express, enabling the team to seamlessly manage product launches. This approach ensured timely publication and enhanced cross-functional visibility, fostering smoother collaboration and alignment across departments.
